My latest essay is up at Art Times:
The holy grail of New York theater is a rave review in the New York Times. It doesn’t guarantee success (and a pan doesn’t guarantee failure), but a rave certainly increases the odds of the show running. That’s why the paper is quoted all over posters and ads. “Brilliant,” says the New York Times. “Must-see” says the New York Times. “Ground-breaking,” says the New York Times. Many other cities also have professional critics whose reviews can affect the financial success of a show.